Testimonials

“Fe exudes a great deal of positive energy! The kind of energy that makes you realise opportunities, push boundaries, accelerate goal-driven agendas, and turn them into meaningful results. This is evident in her leadership and expertise in advancing the communications strategy for Women’s Economic Empowerment in the United Nations Forum on Sustainability Standards (UNFSS) initiative.”

“I’ve never met someone who is as relentless and passionate as Fe. Key traits that were critical in launching new brands from a bio-tech startup company. Grateful to have her as our partner in pushing boundaries and championing creativity and quality of work above all else, and excited to be in the journey with her in building the animal-free category in Asia.”

“Fe was a very important part of the journey for Ricola because she was a partner who not only deeply understood our heritage as a long-standing family business, but also saw what change and newness looks like for the business and the brand.She helped us build a more unique and distinctive positioning in our social presence in Asia.”

“I saw Fe as being very hands-on, a leader that leads in the front, the commander that is the first one to go out and fight the battle. She had an energy for not only work, but energy for life. That makes her very comfortable to work with, to talk to, even brainstorm on new ideas; there’s no judgment, no bad ideas and also she’s a real good collaborator.”

“I will never forget the day I was introduced to Fe because it’s Fe! When she walked in a room, you would immediately see someone that’s larger and louder than life, both physically and metaphorically. and the way that she dresses up and the way that she presents herself. If Fe was a product, her packaging would be so unique, distinct, and salient.”

“With all the initiatives that Fe and her team has done for us, doing audits, showing us the landscape, and even speaking engagements and upskilling sessions, she understands how the business works and how best to, be able to come in, support and add value. It’s very important to work with a partner who helps you see things holistically.”

“Having known Fe for a few years now, working with her, I realise she is very driven. Once she sets her mind to accomplishing something, she is a force to be reckoned with! She is my go-to person when it comes to fresh and uniqueideas – she understood my brand’s challenges and thought outside the box on what strategies can be used to overcome those challenges”

“I have had a lot of bosses, but Fe is one of the very few who’s a leader and a mentor. In a world that’s dominated by men, she has continuously shown that women can make their stand—proudly and unapologetically. I look at her and I am reminded that have a voice — and I, too, should always fight for what I stand and believe in. She leads by example, and I am lucky to learn from her everyday.”

“Fe is a visionary leader with a creative mind. Her dedication and determination is nothing short of inspiring. And she does it all fashionably so. We look up to her. Fe values her team, and she makes it known. I will never forget that she has taken a chance on me multiple times. Her belief in me made me believe that I could do more and be more too.”

“As our most passionate Creative lead, Fe has really challenged and inspired me to accomplish things that I never thought I would have been able to do. She has this unwavering belief in her team that just drives us to keep doing better and better. It is this belief that continues to build our team of creative superstars.”

“Fe is not afraid to push people out of their comfort zone and make them better versions of themselves. She does this in a way that motivates you and makes you feel that you have the capability to do things you never thought you could. In the few months that she’s become my mentor, she has helped me find my voice in a community of very loud voices.”

“When I was a junior, I often feel like I didn’t know anything. But working with Fe whilst can be quite challenging, she always tries to push me forward, encouraging me which over time makes me more confident, and feel more like I can embrace my failure, learn and push my skills to the next level.”

“Fe is not just a leader who leads people to follow—Fe is a leader who leads people to lead in the now and in the future. I don’t even have to bring my own chair to the table anymore. Fe turned the tables and made sure not just women—but everyone in the team, regardless of gender, has a seat at the table”

“For Fe, I see her fighting for what she believes in every single day. Through the years, I’ve seen her really grow as a leader, fighting for us to always upkeep high standards of work for our clients and to always improve. She’s not afraid to challenge the status quo.”

“As someone who is part of the LGBTQIA+ community (specifically the transgender community), it was never easy for me to fit in. But I remember in one of my calls with Fe, she told me “You are a woman, and I will fight for all women”. Fe has empowered this agency (Greenpark), especially the women to make a difference – to speak up more, to dream more, and to fight more to reach their ambitions.”