About Fe

THE HOUSE OF FE: Turning Grit into Greatness

Fe Husaint makes no excuses for her identity, living life entirely on her own terms. To her, boundaries are merely hurdles waiting to be overcome. Her path has been shaped by years of hard knocks and resilience to get to where she is today. Along the way, she was honoured to be named Innovator of the Year 2023 and Mentor of the Year 2022, and recognized as a finalist for Marketech APAC’s Visionary Women of Agency Leadership 2025, Campaign Asia’s Woman Leading Change of the Year 2022, and Women to Watch in 2021. While industry accolades are not her end goal, they are much-appreciated rewards that make the hard work worthwhile. More importantly, they serve as a beacon of hope to other women striving to forge their own paths—proof that anything is possible with dedication and grit. Now, Fe shares an unfiltered look at her journey to inspire young women to keep crushing the boundaries set by society and their own self-limiting beliefs.

This ethos is the heart of The House of Fe. It is more than a lifestyle brand—it is a dedicated platform for women to reclaim their energy, find balance, and step fully into their power. Built on a foundation of radical resilience, empathetic leadership, and the firm belief that self-care is an absolute necessity rather than a luxury, the brand recognizes that navigating demanding roles requires intentional moments of recalibration. As The House of Fe grows, it continues to create curated edits that delight the senses and empower the spirit, helping women seamlessly weave self-care into their daily routines.

This vision is shared holistically through three interconnected pillars—sensory grounding, candid mentorship, and actionable insights—each designed to support you on your journey.

SHOP SCENT

Scent is profoundly tied to memory, emotion, and mindset. When constantly pouring your focus into your career, family, and ambitious goals, taking a moment to recalibrate is essential. Through our curated lifestyle edits, our fragrances are crafted to infuse your routine with renewed energy and clarity. These functional wellness tools act as an invisible armor, providing the instantaneous sensory shift you need to confidently navigate your day with calm and resilience.

LISTEN TO PODCAST

Step into the Grit to Great and Fast Forward podcast series for candid, unfiltered conversations on mastering your mindset, overcoming burnout, and forging your own path. Hosted by Fe Husaint alongside seasoned industry experts, each episode unpacks the realities of modern leadership, self-care, and what it truly takes to rise above self-limiting beliefs.

BE INSPIRED BY ARTICLES

Drawing on more than a decade of executive leadership, creative direction, and entrepreneurial pivots, this library of thought leadership articles delivers practical frameworks for personal growth and resilience. From navigating tough career transitions to building radical empathy into leadership styles, these writings serve as an empowering blueprint for the next generation of women ready to crush boundaries and lead on their own terms.

Read More

My Inspiration behind the House of Fe Holiday Collection

December 19, 2024

As the holiday season approaches, I am thrilled to introduce the House of Fe…

Read More

The Essentials of Leadership

August 30, 2023

Here’s a recap of our recent ‘Grit to Great’ coaching session on the essentials…

Read More

Barbie: The Billion-Dollar Success and Its Lessons in Authenticity, Feminism, and Self-Fulfilment

August 23, 2023

Recently, CNN reported that the Barbie movie had made history, raking $1 billion at…

Read More

The Spartan Way of Life

August 23, 2023

Last Saturday was incredible as we completed the Spartan race after months of intense…

Read More

How to Build Confidence and Receive Feedback

August 13, 2023

This week, in our “Grit to Great Coaching with Fe”, the team asked me…

Read More

How to Survive and Thrive in the Eye of the Storm

May 23, 2023

Last week in Jakarta, we launched our “Grit to Great Coaching with Fe”, a…

Read More

Farewell to 2022: The Year of Finding My Purpose

January 3, 2023

Happy New Year, everyone! I can’t quite believe that 2022 has come and gone,…

Read More

Be the Captain of Your Own Ship

July 19, 2022

“It’s unfair that I’m not given opportunities to shine, but others are!” As a…

Read More

The Ugly Truth About Success

July 2, 2022

Many of us dream of being successful, but not many are ready to face…

Read More

You Win or You Learn. You Never Lose

April 22, 2022

I’m guessing you’ve already figured this out for yourself in my #FEunlimited articles –…

Read More

Shopping cart0
There are no products in the cart!
0